🌊🧴✨ TOWER 28 x SEPHORA “SENSITIVE CLUB” POP UP

🌊🧴✨ TOWER 28 x SEPHORA “SENSITIVE CLUB” IS TAKING OVER VENICE! ✨🏄‍♀️💄

Tower 28 is bringing its Sensitive Club to Abbot Kinney for a three-day beauty pop-up inspired by nostalgic California beach culture — think surf shop, Venice energy, skincare, makeup, exclusive merch, shade matching, refills, and major coastal-girl vibes. 🌴☀️🧡

This isn’t being designed like a traditional beauty store either. Tower 28 is turning the space into a playful California beach-shop experience inspired by Venice’s surf, skate, souvenir and beach culture 🏄‍♀️🛹🌊

📅 DATES + TIMES
✨ Friday, October 9: 11 AM – 7 PM
✨ Saturday, October 10: 11 AM – 7 PM
✨ Sunday, October 11: 11 AM – 5 PM

📍 VENUE: Tower 28 Sensitive Club Pop-Up
📌 ADDRESS: 1306 Abbot Kinney Blvd, Venice, CA
🛍️ Located across the street from RVR

🎟️ ADMISSION: FREE + OPEN TO THE PUBLIC 🧡

And there’s actually a lot happening inside:

💄 SWIPE SERUM FOUNDATION SHADE MATCHING
Guests can get professionally shade matched for Tower 28’s new Swipe Serum Foundation, so if you’ve been wanting to figure out your exact shade, this is the perfect chance to do it in person.

🧴 REFILL YOUR SOS RESCUE SPRAY
Bring your SOS Rescue Spray and take advantage of the refill experience at the pop-up. Very cute, very sustainable, and honestly one of the coolest reasons to stop by if you already use it. 💦✨

🧡 TRY + EXPERIENCE TOWER 28 PRODUCTS
You’ll be able to explore the brand and experience the products in person while learning more about Tower 28 and how the brand grew out of the LA beauty community.

👕 LIMITED-EDITION TOWER 28 MERCH
They’re also bringing out limited-edition Tower 28 merchandise, which makes this way more than just a regular Sephora beauty stop. 👀✨

🌊 NOSTALGIC VENICE BEACH SETTING
Expect the entire space to feel like a cute retro California beach shop — surfboards, sunny orange-and-cream branding, skate/surf references and the kind of setup that is basically begging to be photographed.

🏄‍♀️ THE VIBE:
California beach babe + clean beauty + Venice surf shop + early-2000s souvenir store + Tower 28’s signature bright, playful aesthetic. ☀️🌊🧡

One important detail: the event post says beauty products themselves will NOT be available for purchase at the pop-up, although limited-edition Tower 28 merchandise will be available. So this is more about the experience, shade matching, refills, sampling/trying products and community event than a normal shopping trip.

If you love Sephora, Tower 28, free beauty events, skincare, makeup, exclusive merch or cute LA activations, this is absolutely one to add to your weekend plans. And because it’s free and open to the public, I’d personally go closer to opening — especially Friday or Saturday — before Abbot Kinney gets packed. 😭🧡🌴