Summer Fridays Sweet Pink Pop Up

Summer Fridays is bringing the internet’s favorite pink aesthetic to Beverly Hills and it’s giving dessert meets beauty dream. The Sweet Pink Pop Up at Cassetta is serving exclusive strawberry soft serve inspired by their viral Lip Butter Balm in Birthday Cake and Strawberry Soft Serve. Yes, it’s as cute as it sounds.

On opening day, the first 50 people in line score the new Sweet Pink Duo with purchase, and throughout the pop up you can receive special samples like Cloud Dew Gel Cream and Mini Lip Butter Balm while supplies last.

Think pink swirls, sprinkles, glossy lips, and major photo ops. If you’re into beauty, soft serve, or just main character energy, this is your sign to pull up.

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